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ROGER P. THOM

EQQIL/TRIBAL

EQQIL/TRIBAL was a direct selling start-up specializing in health and nutraceuticals. In-house scientists formulated products based on proven science and cutting-edge research.

Brand strategy for new product launch included developing an articulate scope of the digital experiences for clients, coaches and distributors. Directed how brand would be expressed through digital interactions and a broader consumer experience.